PROJECT: To create a campaign based on citizenship of a Oregon brand.
GOAL: Promote how the brand can give back to the community.
AUDIENCE: A mature, health-conscious demographic. More specifically, a young, educated female (18-24) who enjoys cooking and is willing to pay extra for natural food. She already sees the value in breakfast.
RESEARCH PERFORMED: Breakfast culture, education and perceptions about breakfast.
Two 30 Second Spots for viewing in the Pop-up Mill
Comedically telling the story of breakfast as an essential ingredient in your best day.