PROJECT: To create a campaign based on citizenship of a Oregon brand.

GOAL: Promote how the brand can give back to the community.

AUDIENCE: A mature, health-conscious demographic. More specifically, a young, educated female (18-24) who enjoys cooking and is willing to pay extra for natural food. She already sees the value in breakfast. 

RESEARCH PERFORMED: Breakfast culture, education and perceptions about breakfast.

Anisa Sudra: Producer, Strategist | Judd Smith: Art Director, Strategist | Key Higdon: Videographer, Strategist

Two 30 Second Spots for viewing in the Pop-up Mill

Comedically telling the story of breakfast as an essential ingredient in your best day.

Information Slideshow